December 23, 2021
Authentic Gaming, a leading developer of live casino games, announced its entrance into the Spanish market on September 16, 2021. This is part of the strategy to expand its global footprint to regulated markets. So, what should Authentic Gaming's Spanish amigos expect from this launch?
Following the announcement, the company will offer its live casino verticals to operators in the region. A few weeks before the launch, multiple tier 1 operators were already offering the developer's live games. Entain's Bwin, PokerCasino, and PartyCasino are the most notable names.
Authentic Gaming will be banking on its existing client base to "hit the ground running." The company already has integrations and relationships with companies with the know-how of the Spanish gambling market. The deal will undoubtedly see many more operators and players sign up in the coming months in live casinos.
It's to be remembered that Authentic Gaming already has five-wheel installations in the famous Gan Via Casino in Madrid. It' here that the developer offers its online verticals via iJuego.es del Casino Gran Via.
The move makes the aggregator the most significant in Spain since no other live casino online provider offers as many wheels. The provider will offer three live roulette sub-categories, including:
Among the stars of the show is the Gran Via Madrid Ruleta en Vivo. This roulette game gives users the unique feel of online and land-based environments. In other words, gamers can play against each other regardless of where they are playing from. This broadens player and operator appeals of the game, thanks to the integrity of Gran Via Casino's croupiers and pit bosses.
As said at the start, this expansion plan to Spain is part of a more comprehensive strategy to make Authentic Gaming a global powerhouse in regulated markets. The fact that the Spanish gambling market recently re-corded 43% year-on-year growth between 2018-2020 is simply too good to ignore.
According to Magdalena Podhorska-Okolow, Authentic Gaming's COO, the deal marks a significant time. She termed the Spanish move "strategic" because their content will go live in yet another regulated iGaming market. In addition, the launch will pave the way for more Spanish casino operators to offer more roulette varieties to their players.
To sum it up, Padhorska-Okolow added that the developer's verticals in Spain are unique and innovative in every regard. As such, the company will partner with crème de la crème operators in Spain to offer players an unrivaled gaming experience.
Earlier on October 4, Authentic Gaming announced the debut of multiple live casino games and auto roulette wheels in South Africa. Under the deal, Players will access the developer's live casino verticals for the first time.
Live casino online fans will access popular Authentic Gaming titles like Casino Floor, Viva Las Vegas, Night Club, 24/7, and Grand. These studio tables feature elaborate and ornate backgrounds manned by well-trained croupiers.
Gamers will also get a feel of Cricket Roulette, which is currently available to players only. It's a one-of-a-kind cricket-themed live roulette played on a dedicated table environment.
The table also comes with a live scoreboard where players stay updated on the latest scores from popular cricket leagues and tournaments. Now this means killing two birds with a single stone if you're an avid cricket bettor.
All in all, Authentic Gaming's entry into Spain and South Africa are significant milestones for the developer. The company is entering into populated and regulated jurisdictions, giving it the much-needed global appeal.