Pragmatic Play Launches Money Time Live Game Show
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Key Takeaways:
- Pragmatic Play debuts Money Time, a high-stakes live casino game show with up to 40,000x multipliers, targeting Europe's regulated markets.
- The release underscores surging demand for interactive formats, boosting operator retention by blending game show excitement with casino authenticity.
- Expansion aligns with stricter EU compliance, enhancing player trust through transparent, tech-driven experiences.
Pragmatic Play has rolled out Money Time, its latest live casino innovation, on November 17, 2025, introducing a dynamic game show format to the European i Gaming landscape. Hosted from a purpose-built live studio in Romania, the title features a fast-paced wheel-of-fortune mechanic where players bet on segments for escalating multipliers and bonus rounds, including a "Money Drop" feature that amplifies wins through cascading rewards. Chief Operating Officer Irina Cornides highlighted the game's immersive design, noting its integration of charismatic hosts and high-definition streaming to deliver "live casino entertainment at its very best." The launch follows Pragmatic's aggressive studio expansions in Eastern Europe, adding over 20 new tables to support growing operator partnerships in markets like Romania, Bulgaria, and the Netherlands.
This addition builds on Pragmatic Play's robust live portfolio, which already includes hits like Sweet Bonanza Candyland and Mega Wheel. Development drew on player data from Q3 2025, revealing a 35% uptick in game show engagement across continental Europe, where mobile penetration drives 65% of sessions. The studio's state-of-the-art setup incorporates AI-assisted betting interfaces and multi-language support, ensuring seamless scalability for licensed operators. Early integrations with platforms like Betsson and Kindred Group report a 22% increase in session length, validating the format's appeal in a competitive vertical.
For the live casino sector, Money Time represents a pivotal step in elevating player experiences amid tightening regulations. Europe's fragmented framework—spanning the Netherlands' Kansspelautoriteit (KSA) mandates for real-time RNG certification to Germany's Interstate Treaty caps on stake limits—demands versatile content that balances innovation with compliance. Pragmatic's focus on verifiable fairness, via blockchain-audited outcomes, mitigates risks associated with the €600 million illegal market flagged by the Gemeinsame Glücksspielbehörde der Länder (GGL), fostering trust and reducing churn. Technologically, the game's low-latency streaming, powered by 5G-optimized servers, addresses bandwidth challenges in rural EU areas, potentially lifting gross gaming revenue (GGR) by 15% for partners through enhanced retention.
Moreover, this launch signals broader partnerships in live dealer technology, as live casino software providers like Pragmatic collaborate with payment processors such as Adyen for instant settlements, streamlining operations in high-volume markets. For operators, it means diversified revenue streams beyond traditional table games, with game shows capturing 28% of new user acquisition in Q4 forecasts. As Asia's PAGCOR enforces stricter KYC for live integrations, Europe's advancements set a benchmark, promoting cross-regional standards that could harmonize player protections and accelerate tech adoption. Ultimately, Money Time not only enriches the sector's entertainment quotient but also fortifies its resilience against regulatory headwinds, positioning live casino as a €25 billion pillar by 2027.
