When it comes to the world of online gambling, few can match Playtech in terms of game offerings and market position. To cement its status, the company recently inked a lucrative deal with 888 that will see its innovative Random Number Generator (RNG) and live dealer games live on 888casino. It’s important to remember that 888casino is currently one of the most popular online casinos, making this deal an important one for Playtech.
By adding 888 to its range of premium collaborators, Playtech, as one of the best online casino software developers, will further extend its market footprint. As part of the deal, 888 will host live casino games streamed from the developer’s next-generation Live Casino located in Riga, Latvia. This studio has been operating since 2017, so expect a wide range of content.
Speaking of game content, 888 live dealer room will be home to Playtech’s live games, including Roulette, Blackjack, Baccarat, Poker and Sic Bo Deluxe. The deal also includes popular titles like Adventures Beyond Wonderland, Live Slots, Spin a Win, Rubik’s Cube, and Sporting Legend’s Suite. Overall, 888 players will be getting something special from this deal.
Playtech’s representatives were quick to express their delight after this brand-new partnership. According to the company’s CEO of Live Casino, Edo Haitin, this deal comes when Playtech is launching more game varieties than ever. He added that Playtech is delighted to work with 888, who have significant investments in the Live Casino industry. Playtech’s Commercial Director, Yori Arami, added that the company is looking forward to more successful partnerships in the future.
As for 888, the company expressed its delight in working with partners who will strengthen its market position and can’t wait to work with their new partner. According to Guy Cohen, SVP, Head of B2C at 888, the company believes that Playtech’s RNG and Live Casino content will expand its existing games suite. All the best to the new partners!
In other related news, Playtech announced in November 2020 that it would be partnering with Casumo, another well-respected iGaming brand. The deal means that Playtech’s live casino and RNG games are now available in Sweden, Spain, the UK, and Denmark via the online casino. But this was just the first of the many deals to follow with other brands like CasinoSecret, Dunder, and Kazoom Casino. Not only will these casinos access a more comprehensive collection of Playtech’s branded games, but they will also offer progressive titles.
To more recent matters, the company announced on 18 March 2021 that it will be extending its partnership with Flutter Entertainment for another five years. Flutter Entertainment operates popular online casino and sportsbook brands like Sky Casino, Betfair, and Paddy Power. Under the five-year extension, all Flutter Entertainment brands will continue offering Playtech’s exclusive live casino games and RNG titles.
Here is what Conor Grant, CEO of Flutter’s UK&I Division, said: “We are pleased to have signed an extension agreement with Playtech. Over the years, we have built a very successful partnership and are excited to continue offering our customers access to software from one of the world’s leading suppliers of high-quality gaming products.”
Going by the recent deals that Playtech has managed to close, it’s safe to say that the company is going places. As the offline gambling industry continues to struggle with Covid-19, Playtech is busy ensuring that gamblers from varying jurisdictions access their favorite table games from the comfort of their homes. All in all, online live casino fans should expect more Playtech deals in the coming future.
